The sales part of legal services
For the past two days, three colleagues and I have been in Portland at a dental conference. My firm represents hundreds of dentists and doctors, who may be among the most demanding of clients, but who also are the epitome of small business owners.
Our role here is as business consultants with legal training. We can help a young dentist buy a practice, set up a professional corporation, create an estate plan, implement tax-favored cafeteria and a retirement plans, comply with voluminous health-care regulations prescribed by state and local governments, and, eventually, sell the practice.
In short, we help people keep their money, and dentists have a prime opportunity to make plenty in the first place. If a dentist does it right, the dentist works four days a week for 20-ish years, and then embarks on a lengthy and comfortable retirement replete with mint juleps, fishing, or whatever else he or she enjoys.
At the convention, we often are overlooked among the hundreds of other vendors. We have worked on non-silly ways to promote awareness of the services we provide. It is a challenge in the couple of seconds that a dentist may be looking at our booth. If you have quality ideas, please float them my direction.
In the meantime, with the convention ending Saturday afternoon, it's back to real legal work Monday. Have a good weekend.
Our role here is as business consultants with legal training. We can help a young dentist buy a practice, set up a professional corporation, create an estate plan, implement tax-favored cafeteria and a retirement plans, comply with voluminous health-care regulations prescribed by state and local governments, and, eventually, sell the practice.
In short, we help people keep their money, and dentists have a prime opportunity to make plenty in the first place. If a dentist does it right, the dentist works four days a week for 20-ish years, and then embarks on a lengthy and comfortable retirement replete with mint juleps, fishing, or whatever else he or she enjoys.
At the convention, we often are overlooked among the hundreds of other vendors. We have worked on non-silly ways to promote awareness of the services we provide. It is a challenge in the couple of seconds that a dentist may be looking at our booth. If you have quality ideas, please float them my direction.
In the meantime, with the convention ending Saturday afternoon, it's back to real legal work Monday. Have a good weekend.
posted by Derek the Great at 7:47 PM
3 Comments:
Perhaps you could leap over the table, get them in a head-lock, and stuff an oversized business card into their mouth. Attention getting. Memorable.
Good to hear from you.
Seems to me that the important parts are your second and third paragraphs, especially your second one.
For conventions where you are on the floor with many other vendors, much depends on your overall brand.
Lawyers are generally traditional and staid, so hiring an attractive, scantily clad girl to paint your firm name on the dentists as they walk by might not work.
I think you prepare some business cards and some good materials talking about paragraphs two and three and then give something away - something nice - to get them to pick up your materials.
Another thought - a booth where you give five minutes of free legal advice (a la Lucy on Peanuts). People sit down, begin to get their concern out, you address it quickly or you invite them to set up an appointment so you can take care of them right.
Just some thoughts.
Tracy's idea was good, but I think it should be a "flavored" business card. Jalapeno would be an attention getting flavor. Mom
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